Personal Information We Collect

When you visit Essential Hoodies USA (the “Site”), we automatically collect certain information about your device. This includes details about your web browser, IP address, time zone, and some cookies installed on your device. As you browse the Site, we also collect information about the individual pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies — Data files placed on your device that often include an anonymous unique identifier. To learn more about cookies and how to disable them, visit www.allaboutcookies.org.
  • Log files — These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels — Electronic files that record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We call this “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to:

  • Process and fulfill your orders (including payment processing, shipping arrangements, and providing invoices or order confirmations)
  • Communicate with you
  • Screen orders for potential risk or fraud
  • Provide you with information or advertising relating to our products or services, when in line with the preferences you have shared with us

We use Device Information to:

  • Help us screen for potential risk and fraud (especially using your IP address)
  • Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site)
  • Assess the success of our marketing and advertising campaigns

Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us use it as described above. For example:

  • We use Shopify to power our online store — you can learn more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • We use Google Analytics to help us understand how customers use the Site — read how Google uses your Personal Information here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics Opt-out.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request, or otherwise protect our rights.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertising or marketing communications we believe may interest you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page: How Does It Work.

You can opt out of targeted advertising through these links:

Additionally, you can opt out of some of these services via the Digital Advertising Alliance’s opt-out portal: DAA Opt-out.

Do Not Track

Please note: we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the information below.

Additionally, if you are a European resident, we note that we process your information to fulfill contracts we might have with you (such as processing an order through the Site) or otherwise to pursue our legitimate business interests. Also, please be aware that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will keep your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors

By using this Site, you confirm that you are of the minimum required age in your state, province, or country of residence, or that you have given consent for any minor dependents to use this Site.

Contact Us

For more information about our privacy practices, questions, or to make a complaint, please contact us by email at: support@essentialhoodiesusa.com